Grand Hotel Villa Serbelloni Luxury Magazine
28
LUG
2016

Published in:

Fashion

28 LUG 2016 Published in:
Fashion

HAPPY BIRTHDAY BIKINI: 70 YEARS OF HISTORY !

In 1946, the bikini made its first appearance at a fashion show that was held in Paris.

Today that kind of swimsuit is so widespread that it is difficult to understand why, until a few decades ago, people considered it offensive: when it was introduced, it was so shocking that not even the French models of the runway shows wanted to wear it and its creator was forced to call a stripper, Micheline Bernardini.

Since that day, however, the bikini has gradually become popular across the world, up to become the norm at many beaches.

The runway show in 1946 was not exactly the first time that a woman was wearing the famous swimsuit.

In a fourth-century A.D. mosaic found in the province of Enna, is depicted a group of girls performing gymnastic exercises in a kind of swimsuit that resembles the bikini.

Since 1870, women started to bathe in public, dressed with lighter clothes than those worn in everyday life, but still very opaque and fitted with skirt.

The main problem was not just to avoid exposing their bodies: at that time, in fact, fashion dictated women to preserve their porcelain complexion.

Since the early twentieth century the swimsuit became a tunic paired with tight trousers; arms and calves gradually began to be exposed.

Over the years, women started to wear very short pants and wider necklines on the back.

In the forties, as Kelly Killoren writes in her book The Bikini Book, attractive women were nicknamed "bombs" while "atomic" was one of the most popular adjectives to describe something remarkable.

Consequently, when two French designers devised independently a more succinct version of the bikini, they both used names of that semantic field for their products.

The first designer, Jacques Heim, created the atom.

The second, Louis Heard, presented his project five days after the United States had started the test with the atomic bomb in the Bikini atoll, in the Marshall Islands.

With a remarkable marketing intuition, Reard called his invention bikini, implying that its importance was comparable to that of the new bomb.

Thanks to its name, the bikini invention became popular all over the world.

In 1951 during the Miss World contest the provocative two piece suit was banned again and replaced by a single opaque piece, considered as a synonym of good taste.

The popularity of the bikini exploded in the early '60s, more for ethical than aesthetic reasons, however, due to such influential factors as the great movie stars, the media and the political and social openness of the west, it gradually started to be very popular.

Since then, this tantalizing women's item of clothing has overwhelmingly become part of the seductive equipment of the fairer sex, varied and designed in a thousand ways, some of which are among the most unthinkable.

Initially worn by actresses and singers, who used it to exhibit their usually perfect shapes (or just to create a sensation), with time it has become "common heritage" of women all over the world and from all social strata.

Questo sito fa uso di cookie.
Continuando la navigazione su questo sito web (quindi cliccando sul pulsante "PROSEGUI NELLA NAVIGAZIONE" o cliccando all'esterno di questa area) si autorizza l'impiego di cookie.
Per informazioni dettagliate sull'impiego dei cookie in questo sito web invitiamo a cliccare su "Maggiori informazioni".Qui è anche possibile revocare l'autorizzazione all'impiego di (alcuni) cookie presenti.

PROSEGUI NELLA NAVIGAZIONE